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Tourism: The Business of Hospitality and Travel
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出版社:Prentice Hall
作者: Cook, Roy A.; Hsu, Cathy J.; Marqua, Joseph J.
出版时间:2013年07月28日
10位国际标准书号:0133113531
13位国际标准书号(ISBN13):9780133113532
页数字数:408 页
所属类别:简装书
重量:793 克
亚博网页版格式: 纸质版或者PDF电子版(用Acrobat Reader打开)
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亚博网页版简介
Tourism: The Business of Hospitality and Travel
For Introductory Hospitality or Tourism courses. ' ' Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of Tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
亚博网页版摘要
"Tourism: The Business of Hospitality and Travel, 5e "views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of Tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Tourism: The Business of Hospitality and Travel
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